... as seen on TV!
TV home-shopping channels are often sneered at. But even the most pitiful smile will fade if people look at the incredible growth rates. This is a medium which offers many advantages in comparison to other distribution channels:
- It reaches target groups who show neither an interest in online shopping nor in frequent visits to shopping malls.
- It can be applied round the clock.
- It offers the chance to the presenter to reach people on a very emotional level.
- It makes possible to demonstrate product features and details very closely and individually.
- The consumer does not have to actively search for items, but is constantly presented with new stimuli.